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Rod Cherkas
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CEO of HelloCCO and Bestselling Author
Rod Cherkas is one of the most respected consultants to CEOs, CCOs, CROs, and their customer-facing leaders. He has been a post-sale executive at several of the world’s most customer-centric companies, including Intuit, RingCentral, Marketo, and Gainsight. He is currently the Founder and CEO of HelloCCO, a strategy consulting firm that partners with innovative companies across diverse industries to develop, execute, and scale strategies for their customer-facing functions.

Structuring and Scaling a Post-Sales Org
Rod Cherkas is the CEO of HelloCCO, a consulting firm that partners with Chief Customer Officers and their leaders to develop, execute and scale their post-sale functions. He previously led post-sale organizations at Gainsight, Marketo, RingCentral and Narvar. In this guide, he outlines the responsibilities and typical growth paths of post-sales functions including services, customer success, support, customer education, customer operations, and partner success.
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Areas of Expertise

1.
Post-Sale Strategy and Organizational Design Rod helps executives align Customer Success, Professional Services, Support, and Education teams with company growth goals. He provides actionable guidance on org structure, roles, responsibilities, and operating models that scale.
2.
AI and Digital Strategy for Post-Sale Teams Rod works with leaders to integrate AI, automation, and digital programs into CS, onboarding, and support. He helps companies do more with less by enabling one-to-many engagement models and customer self-service.
3.
Customer Journey Design and Scalable Execution Rod advises companies on how to build and optimize customer journeys across segments. He works with teams to deliver consistent, high-value experiences from onboarding through renewal and expansion.
4.
Revenue Growth from Existing Customers Rod created the REACH™ Framework to help post-sale teams identify, nurture, and close expansion opportunities. He helps clients apply this methodology to increase NRR and improve revenue predictability.
5.
Post-Sale Metrics, Insights, and Board Readouts Rod equips post-sale leaders to define and present metrics that matter, both internally and to investors. He helps tie operational execution to strategic business outcomes using clear, executive-ready narratives.
6.
AI and Digital Strategy for Post-Sale Teams Rod works with leaders to integrate AI, automation, and digital programs into CS, onboarding, and support. He helps companies do more with less by enabling one-to-many engagement models and customer self-service.